The LOEWE Pop Up Artz at ARTZ Pedregal is one of the most visually striking fragrance activations currently happening in Mexico City. It’s part of LOEWE Perfumes “The Greenhouse” concept an immersive botanical installation inspired by Victorian greenhouses and the brand’s Botanical Rainbow fragrance universe.
What makes this pop-up especially interesting from a fashion and branding perspective is how LOEWE translates its luxury identity into a multisensory retail experience rather than a traditional perfume counter.
Address: ARTZ Pedregal / Periferico Sur 3720, Jardines del Pedregal, Álvaro Obregón Mexico City.