{"id":1794,"date":"2021-03-04T21:04:39","date_gmt":"2021-03-05T03:04:39","guid":{"rendered":"http:\/\/msbecaramos.com.mx\/?p=1794"},"modified":"2021-03-05T10:34:00","modified_gmt":"2021-03-05T16:34:00","slug":"the-challenges-of-an-emergent-fashion-designer-in-mexico-interview-with-jacob-pulido","status":"publish","type":"post","link":"https:\/\/victorags.com\/msbecaramo\/the-challenges-of-an-emergent-fashion-designer-in-mexico-interview-with-jacob-pulido\/","title":{"rendered":"The challenges of an emergent fashion designer in Mexico: Interview with Jacob Pulido"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/victorags.com\/msbecaramo\/wp-content\/uploads\/2021\/03\/yo_2020-1-682x1024.jpg\" alt=\"\" class=\"wp-image-1828\"\/><\/figure><\/div>\n\n\n\n<p>Jacob Pulido and I have know each other for a while in the fashion industry in Mexico. He is a specialist in fashion business, lecturer, and mentor in brand incubation in <strong>Fashion Foward<\/strong> <strong>Mexico<\/strong> at the University <strong>Centro de Dise\u00f1o de Modas<\/strong>.  He has a very interesting fashion project by the name of <strong>ModaEmprende<\/strong>  <a href=\"https:\/\/modaemprende.com\">https:\/\/modaemprende.com<\/a>.  His area of expertise is Fashion Marketing, and Fashion Business. He has an international certification of Incubation, Acceleration, and Development of Entrepreneurship Centers by the University of Salamanca in Spain. <\/p>\n\n\n\n<p>He also has a magazine <strong><a href=\"http:\/\/proyectomoda.com\" data-type=\"URL\" data-id=\"proyectomoda.com\">ProyectoModa.com<\/a><\/strong>. He has a lot of experience and his projects are <\/p>\n\n\n\n<p><strong> Jacob spoke about the challenges an emergent designer<\/strong> <strong>faces today in Mexico.<\/strong> <\/p>\n\n\n\n<p>The truth is that an emergent designer doesn&#8217;t need to think always of becoming  a <strong>Luxury brand<\/strong>. They need to be faithful to their own essence. Not trying to portrait something they are not. They need to learn more about the market, and it&#8217;s characteristics. It is not enough to have a photo of a pretty picture as a &#8220;luxury brand&#8221;.<\/p>\n\n\n\n<p>Think about the <strong>wow factor<\/strong>, it could only be a change in modifications of the garment, client attention, and the use of different materials.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Luxury is not always the key of success of a brand. Luxury is prestigious and expensive, but sometimes i<\/em>s <\/strong><em><strong>not.<\/strong> <\/em><\/p><cite>&#8211; Jacob Pulido<\/cite><\/blockquote>\n\n\n\n<p>It needs an investment and budget in communication, pricing, and production. Since consumers tend to idealize a product.  As a emergent designer you don&#8217;t need to force the market, you need to find particular people, and identify a niche market of value. Sometimes is preferable to have a 100 people than 10000 as a result of conversion. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p> <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jacob Pulido and I have know each other for a while in the fashion industry in Mexico. He is a specialist in fashion business, lecturer, and mentor in brand incubation in Fashion Foward Mexico at the University Centro de Dise\u00f1o de Modas. He has a very interesting fashion project by the name of ModaEmprende https:\/\/modaemprende.com. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/posts\/1794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/comments?post=1794"}],"version-history":[{"count":49,"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/posts\/1794\/revisions"}],"predecessor-version":[{"id":1873,"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/posts\/1794\/revisions\/1873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/media\/1828"}],"wp:attachment":[{"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/media?parent=1794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/categories?post=1794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/victorags.com\/msbecaramo\/wp-json\/wp\/v2\/tags?post=1794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}